About Us
Team Mighty Microbe

TRG & Associates

Public Relations and Marketing Services specializing in environmental issues

Santa Clara Valley Urban Runoff Pollution Prevention Program
Watershed Watch Campaign

Targeting adults, school-age children, and the Latino community, TRG developed an extensive campaign for a stormwater and watershed protection program called Watershed Watch. As a result of TRG’s efforts to bring community, media and business partners into the campaign, the campaign budget was augmented with over $300,000 in value-added resources. The Watershed Watch campaign was awarded the Outstanding CCMP Implementation Project by Friends of the Estuary for the success of our efforts.


Monterey Regional
Water Pollution Control Agency


Leucadia Wastewater District


San Diego County Water Authority


Intellergy Corporation


WateReuse Foundation


Santa Clara County Parks


City of Palmdale


East Bay Municipal Utility District


Victor Valley Wastewater
Reclamation Agency


Central Contra Costa
Solid Waste Authority


City of Corona


Big Bear Area Regional
Wastewater Agency


Cucamonga Valley Water District


South Bay Water Recycling


Santa Clara Valley Urban Runoff
Pollution Prevention Program


City of San Diego
Think Blue Campaign


Team Mighty Microbe



WatershedWatch Bay
Transit Ads
Watershed Watch Transit Ads
WatershedWatch Transit Ads
WatershedWatch Ads 2
WatershedWatch Brochure
WatershedWatch Website
WatershedWatch Display
The logo was developed through a collaborative effort among the Program’s member agencies throughout the County.
TRG created and managed a multi-media ad campaign including television, radio, transit, and print, focusing on various aspects of stormwater pollution prevention. Through TRG’s negotiations, we were able to secure much more media attention with limited budgets by establishing win-win partnerships.
SCVURPPP Transit Ads
"Got" themed ads got attention in newspapers and as posters in businesses.
The brochure had a unique design that demonstrated the flow of storm water through a watershed. The objective was to provide a greater understanding of what a watershed is and the importance of preventing pollution in local waterways.
SCVURPP Brochure
The website brought helpful pollution prevention information to the public.
TRG brought numerous business, environmental and nonprofit partners to the campaign, which augmented budget dollars and added value in distribution, website links, events and other resources. Partners included Happy Hollow Zoo, Children’s Discovery Museum, Classic Car Wash, a tune up shop, numerous local media, and others.
The fluorescent bulb pollution prevention campaign informed the public about the dangers of mercury contained in fluorescent bulbs. The campaign included newspaper ads, transit ads and posters.