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Team Mighty Microbe

TRG & Associates

Public Relations and Marketing Services specializing in environmental issues

Santa Clara Valley Urban Runoff Pollution Prevention Program
Watershed Watch Campaign

Targeting adults, school-age children, and the Latino community, TRG developed an extensive campaign for a stormwater and watershed protection program called Watershed Watch. As a result of TRG’s efforts to bring community, media and business partners into the campaign, the campaign budget was augmented with over $300,000 in value-added resources. The Watershed Watch campaign was awarded the Outstanding CCMP Implementation Project by Friends of the Estuary for the success of our efforts.

PORTFOLIO

Monterey Regional
Water Pollution Control Agency

 

Leucadia Wastewater District

 

San Diego County Water Authority

 

Intellergy Corporation

 

WateReuse Foundation

 

Santa Clara County Parks

 

City of Palmdale

 

East Bay Municipal Utility District

 

Victor Valley Wastewater
Reclamation Agency

 

Central Contra Costa
Solid Waste Authority

 

City of Corona

 

Big Bear Area Regional
Wastewater Agency

 

Cucamonga Valley Water District

 

South Bay Water Recycling

 

Santa Clara Valley Urban Runoff
Pollution Prevention Program

 

City of San Diego
Think Blue Campaign

 

Team Mighty Microbe

 

Home

WatershedWatch Bay
Logo
Transit Ads
Watershed Watch Transit Ads
Advertising
WatershedWatch Transit Ads
Brochure
WatershedWatch Ads 2
Website
WatershedWatch Brochure
Display
WatershedWatch Website
Advertising
WatershedWatch Display
The logo was developed through a collaborative effort among the Program’s member agencies throughout the County.
SCVURPPP Logo
TRG created and managed a multi-media ad campaign including television, radio, transit, and print, focusing on various aspects of stormwater pollution prevention. Through TRG’s negotiations, we were able to secure much more media attention with limited budgets by establishing win-win partnerships.
SCVURPPP Transit Ads
"Got" themed ads got attention in newspapers and as posters in businesses.
SCVURPPP Ads
The brochure had a unique design that demonstrated the flow of storm water through a watershed. The objective was to provide a greater understanding of what a watershed is and the importance of preventing pollution in local waterways.
SCVURPP Brochure
The website brought helpful pollution prevention information to the public.
SCVURPPP Website
TRG brought numerous business, environmental and nonprofit partners to the campaign, which augmented budget dollars and added value in distribution, website links, events and other resources. Partners included Happy Hollow Zoo, Children’s Discovery Museum, Classic Car Wash, a tune up shop, numerous local media, and others.
SCVURPPP Display
The fluorescent bulb pollution prevention campaign informed the public about the dangers of mercury contained in fluorescent bulbs. The campaign included newspaper ads, transit ads and posters.
SCVURPPP Ads
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