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Team Mighty Microbe

TRG & Associates

Public Relations and Marketing Services specializing in environmental issues

South Bay Water Recycling
South Bay Water Recycling is one of the most ambitious and successful water recycling programs in the state and throughout the nation. TRG managed the public outreach and customer marketing efforts which included development of a marketing plan, numerous communication materials, and the logo for this initial 100-mile pipeline project early in the 1990s. TRG also coordinated and facilitated the Citizens Advisory Committee, a construction outreach program, crisis management guide and initiated numerous public presentations about the program.

PORTFOLIO

Monterey Regional
Water Pollution Control Agency

 

Leucadia Wastewater District

 

San Diego County Water Authority

 

Intellergy Corporation

 

WateReuse Foundation

 

Santa Clara County Parks

 

City of Palmdale

 

East Bay Municipal Utility District

 

Victor Valley Wastewater
Reclamation Agency

 

Central Contra Costa
Solid Waste Authority

 

City of Corona

 

Big Bear Area Regional
Wastewater Agency

 

Cucamonga Valley Water District

 

South Bay Water Recycling

 

Santa Clara Valley Urban Runoff
Pollution Prevention Program

 

City of San Diego
Think Blue Campaign

 

Team Mighty Microbe

 

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SBWR Bay
Logo
Brochure
SBWR Brochure
Landscape Guide
SBWR Guide
Marketing Plan
Marketing Plan
One of the first logos developed for a water recycling program, the SDWR logo is still used today, while the program continues to grow and add more customers.
SBWR Logo
TRG developed a brochure for the program that helped educate and inform the public and recycled water customers.
SBWR Brochure
TRG developed a renowned Landscape Guide for the program to educate and inform recycled water customers.
SBWR Guide
TRG developed a strategic marketing plan that provided the strategies, potential challenges and the varied stakeholder groups that would need to be contacted and engaged in the project. The Plan also included an emphasis on the important of customer marketing, which was followed throughout the initial stages of connecting customers.
SBWR Marketing Plan
frame