About Us
Team Mighty Microbe

TRG & Associates

Public Relations and Marketing Services specializing in environmental issues

South Bay Water Recycling
South Bay Water Recycling is one of the most ambitious and successful water recycling programs in the state and throughout the nation. TRG managed the public outreach and customer marketing efforts which included development of a marketing plan, numerous communication materials, and the logo for this initial 100-mile pipeline project early in the 1990s. TRG also coordinated and facilitated the Citizens Advisory Committee, a construction outreach program, crisis management guide and initiated numerous public presentations about the program.


Monterey Regional
Water Pollution Control Agency


Leucadia Wastewater District


San Diego County Water Authority


Intellergy Corporation


WateReuse Foundation


Santa Clara County Parks


City of Palmdale


East Bay Municipal Utility District


Victor Valley Wastewater
Reclamation Agency


Central Contra Costa
Solid Waste Authority


City of Corona


Big Bear Area Regional
Wastewater Agency


Cucamonga Valley Water District


South Bay Water Recycling


Santa Clara Valley Urban Runoff
Pollution Prevention Program


City of San Diego
Think Blue Campaign


Team Mighty Microbe



SBWR Brochure
Landscape Guide
SBWR Guide
Marketing Plan
Marketing Plan
One of the first logos developed for a water recycling program, the SDWR logo is still used today, while the program continues to grow and add more customers.
TRG developed a brochure for the program that helped educate and inform the public and recycled water customers.
SBWR Brochure
TRG developed a renowned Landscape Guide for the program to educate and inform recycled water customers.
SBWR Guide
TRG developed a strategic marketing plan that provided the strategies, potential challenges and the varied stakeholder groups that would need to be contacted and engaged in the project. The Plan also included an emphasis on the important of customer marketing, which was followed throughout the initial stages of connecting customers.
SBWR Marketing Plan